Sales Topics by Bill Paetzke

Join me as I share my learnings and thoughts on sales:

* Command of the Message: Key Concepts

* MEDDICC (Book Synopsis)

* Cold Calling Sucks (Book Synopsis)

* The Champion Sell (Book Synopsis)

* The Challenger Sale (Book Synopsis)

I leverage my technical expertise into customer-facing sales-focused roles. I post here about my thoughts on sales topics from time to time.

I am a hands-on technical leader with over a decade of experience that includes roles at two B2B SaaS startups from pre-seed through successful exit. My technical expertise includes backend web development, databases, and design and implementation of APIs at scale. At heart, I am a creative problem solver skilled in research and analysis.

Let Me Help

Are you looking for a sales engineer or account executive to help take your AI/ML or SaaS company to the next level? Please feel free to connect with me on LinkedIn. Thank you!


Sales Topics by Bill Paetzke © 2025